The CoffeeBar at Brentwood Bay Resort is a lovely little addition to their lobby and dining room area with some big plans to evolve into a future cocktail bar by night.
Identity creation, assets, ads, touchpoints.
KEEPING IT FUN
Covid tossed a few wrenches into the plans on this one, but the overall intention here was a lively and fun identity with some quirks to keep things interesting. Hours of operation for example, were kept a little funky, with an opening time of 6:55 am and a closing time of 13:55. Specificity is fun!
A LAUNCH PROMOTION
We worked with the team to create a launch that would get some attention in the neighbourhood and create a loyal customer base from day one.
BUILT TO GROW
Over time, the team intends to add house made preserves, baked goods, and a cocktail bar in the evenings. We created the identity with all of this (and more) in mind.