For a range of reasons, Forum was a concept that ultimately did not come to life in early 2021, but it’s something we loved and really wanted to share with the world.
Brand identity concept creation, custom iconography, Instagram styling.
This brand didn’t come to life in the way we were hoping it would. 2020 was a challenging year, and we learned to roll with the punches a bit, but still wanted to share what we created with the world.
EXPLORING THE IDENTITY
While creating this identity, we explored a number of paths and expressions for how it would look when bringing to life in contextual ways.
A big part of this visual identity was the custom iconography and how they supported the overall brand expression. The hand sketched style was an offset to the clean and minimal approach of the main identity.