Castle Real Estate
With this concept coming to life in early 2021, we are shaking up the real estate market on Vancouver Island. Bringing sassy vibes and bright colours to the brand and creating something fresh and new for the space.
Brand identity creation, photographic expression guide, brand book, business card, signage design, and more.
SHAKING UP THE DUNCAN MARKET
Something very intentional here was to create an intentionally different expression than almost anything else in the Duncan market, and markedly different from most real estate brokers / agencies around in general.
COLOURS TO EXPRESS
When selecting the colours for this identity, we wanted an approach that would reflect the warm, vibrant, energetic and amazing personality of the owner and broker. Bright and expressive, like her giant smile.
BRINGING IT TO LIFE
A key area of this brand identity is the photographic style. We envisioned an approach that would shake up the market with strong, modern, quirky and playful visuals and a strong, memorable presence.