Gray’s Canine Academy
Exceptional service dogs.
Project Details
Full visual identity
Creative direction
Website design, build & host
Photography direction
Campaign creation
Client experience planning
Overview
Sometimes recovery starts on four paws.
Gray’s Canine Academy connects people living with PTSD to service dogs that bring calm, confidence, and readiness back to daily life. Each partnership is built on trust, transformation, and the belief that healing happens through connection.
Founded by Allison Gray, Gray’s blends expert training with genuine heart. Every match reflects her energy: compassionate, relentless, and always moving forward. The dogs she trains don’t just follow commands. They read the room. They feel the person. They create space for breath again.We worked with Gray’s to create an identity that captures that same motion and meaning. Honest, urban, and full of purpose. From the logo to the photography, every detail reflects the balance of discipline and care at the heart of their work.
“”Reuben and the mBrand team guided me through a pivotal transformation in my business. Their thoughtful approach, patience, and commitment to truly understanding my vision and purpose led to a brand identity that feels seamlessly integrated with the heart of what I do.”
The result is a brand ready to move, to educate, to empower, and to amplify the impact of service dogs in the recovery community.
