Craft The Exceptional
Find your spark, know it, lean into it, and make it impossible to miss.
Maybe you’ve felt it too. Things move faster now. Advice is everywhere: do this, pivot here, scale there. For small business leaders, the pressure can feel doubled. We wear all the hats. We carry all the weight.
But the race to keep up is often a race to the bottom. What makes a business unforgettable is the spark that started it all. Your spark. The difference that only you can bring. The thing that can’t be copied.
That’s the essence of brand strategy: know it, lean into it, and make it impossible to miss.
I wrote about this recently for Seaside Magazine, exploring why “crafting the exceptional” matters so much right now.
It’s a short read, and I hope an inspiring one.
See the full article here.
