Victoria Academy of Ballet
Western Canada's Leading Dance School
Project Details
Website refresh
Advertising
Print design
Tagline development
Overview
Victoria Academy of Ballet has been shaping dancers for international careers through discipline, artistry, and vision. Our collaboration focused on refining their brand presence to match the world-class training they deliver.
We refreshed their website to create a more modern, accessible experience, designed visually rich advertising to engage both local and international audiences, and produced print brochures and prospectuses that carry their prestige with clarity and elegance.
To sharpen their market presence, we also aligned their divisions with clear, memorable taglines: Train with Us for the professional division and Dance with Us for the community stream. These simple, focused lines now guide messaging across touch points, helping VAB connect with audiences from aspiring professionals to community learners. Check the website.
