VICA Tailgate Toolkit
VICA approached us to build out the identity for this important project in 2022. We worked with them to prepare the concept overview, and bring it to life in a number of ways.
Identity package, document design, photographic style direction, billboard campaign design.
We took inspiration from the construction industry’s well-rooted safety colours to create an underlying message of safety, familiarity and trust.
BUILT TO EXPRESS
The identity was brought to life in a number of ways to bring important resources to people who need them. The strategy and messaging here was one built around safe and responsible consumption to prevent and reduce harm.
TAGLINES, ADS, CAMPAIGNS
We worked with the VICA team to create a series of billboards that could extend to digital and print scenarios to get the message in front of people who need it. We chose specific wording and built them out with a dual colour focus to carry on the themes of safety and industry alignment.