The Big Bold Idea

This was a fun project! We brought a playful, bold and expressive new visual identity system to life, along with the design and development of a new custom website.

SCOPE

Visual identity system, brand book and asset creation, website, custom suite of icons, and business cards.

BUILT TO FLEX

We created this identity system to be flexible, responsive and bold in every direction, without getting in the way of the messaging or creating too much visual noise.