Swan Lake Nature Sanctuary
Discover Sanctuary in an Urban World.
Project Details
Full visual identity
Website overhaul
Signage explorations
Gear and wearables
Print and digital expressions
Overview
Discover sanctuary in an urban world.
Minutes from downtown Victoria, Swan Lake Nature Sanctuary stands at the edge of change, where city and nature meet.
Our work began with that tension. The sanctuary holds a rare balance: a place of reflection and education, surrounded by the steady growth of the city. The challenge was to create an identity that honours the land, amplifies its mission, and carries the calm strength of the place itself.
The result is a brand system that reflects the rhythm of the sanctuary. Grounded in nature. Quiet in tone. Confident in presence. A visual and verbal language that can evolve with the organization, from fundraising and education to community connection and conservation.
