We partnered with St. John’s Academy in beautiful Shawnigan Lake to create the identity for their athletics department in late 2022. Welcome to life, Seawolves!!
Brand identity creation, concept exploration across a range of media and channels. Asset creation, brand book, and extensive wearable gear exploration and creation.
BUILT TO MOVE
We designed the identity to be highly dynamic, versatile and expressive, and to work across a range of sports, mediums, and channels.
BRINGING IT TO LIFE!
With the SJA team, we explored the identity concepts for how they might come to life digitally and in print, ranging from wearable gear for their student athletes, through to concepts for pieces that they are able to bring to life over time for parents and supporters to purchase at events and online.
SUPPORTING VISUAL ELEMENTS
A cornerstone of this identity is the wolf icon. We brought this into the mix in a range of ways, weaving it into the identity as a key supporting element to provide visual interest, scale and dynamism.
BUILT TO EXPRESS!
This identity required a wide range of expressions. We created patterns and textures that relate to sports without being overly direct or obvious.
CREATING THE VISUAL IDENTITY SYSTEM
Tying it all together is the SeaWolves brand book. We pulled this together to provide the team with a core to work from as they bring this identity to life internally and externally.