Nanaimo NightOwls

We were selected to work with the owner group for the newest team to the WCL, the Nanaimo NightOwls in early 2020. Something a little different for us in terms of the kinds of brand systems we create, and a super fun change!


Brand development, identity creation, brand style guide, alter ego brand creation for day games, and more.


We fused classic baseball colours and styles to create an identity system with some serious presence!


Baseball brands are all about the gear! We provided some initial concepts and visuals for gear and how to bring the brand to life, and look forward to seeing what the team dreams up.