Katherine Murphy Acupuncture
The body knows. We listen.
Project Details
Full visual identity
Creative direction
Website build-out
Seasonal print assets
Overview
The body knows. We listen.
Katherine Murphy brings a rare calm to her work. Her practice is guided by curiosity, care, and an ability to listen deeply to what the body reveals. Each session is an act of attention, a conversation between rhythm, energy, and nature.
Her brand needed to feel the same, rooted, alive, and deeply human. Together, we created an identity shaped by natural movement, quiet strength, and the rhythms of the seasons that guide her practice. Through colour, texture, and tone, the brand evolves as the year unfolds, always connected to the natural world.
“The team at mbrand knows me very well, and it was such a delight to see how elegantly they designed a brand expression that fits me in ways I could never have articulated.”
The result is a visual language that holds space, offering calm and clarity with every detail.