Karma Coffee is BC’s first organic, ethically-sourced coffee roaster. We worked with them to reimagine and evolve their brand and the way it comes to life.
Brand creation, print design, packaging design, vehicle decals, collateral design.
Stickers, circular business cards and promotional material. We helped design a family of collateral that expresses harmoniously and consistently.
Rack cards and postcards were printed locally and created to be part of the overall expression.
The packaging concepts included a full range of roasts and flavours, and will be rolled out using fully compostable materials and eco-friendly processes.
Our approach with Karma was to prepare a full identity system that they will be rolling out over time to their vehicles, in-store displays, packaging, and more.