Holk
House of Lily Koi is a boutique consignment shop in Sidney BC. We worked with the owner to update and evolve the expression of the brand.
SCOPE
Brand evolution, colour selection, asset creation, stickers, printed stationery, experiential retail branding.
OTHER NOTES
We also worked with them to create an online shop and provide ongoing partnership for several aspects of their brand expression and marketing.
EVOLVING WITH INTENTION
The existing logo had been heavily invested in in terms of signage and collateral, so we needed to approach our evolution with a high level of respect for what was in place, while creating a path forward.
AN ELEVATED EXPERIENCE
We looked at the various touch points of the brand and where there was opportunity to enhance and elevate the retail experience on and off line.
