GritBooks is a female-led accounting firm in Victoria, BC. Focusing on the tech sector and the startup world, they approached us looking for something modern, elegant and dynamic.


Brand creation, expression design, asset creation, placeholder website, business cards.

GritBooks Logo w/ grey bg
GritBooks Logo w/ red bg
Energy and strength

One of the influences in the creative process was the term and shape elements of “Tabono”, a word from the Adinkra language of West Africa meaning “unity of purposes, strength, confidence and hard work”. These concepts underpinned everything we rolled out with this team.