Brand Evolution

We’ve worked with True Boutique for a number of years, and in early 2018 the brand underwent a little refresh. We moved away from using the T icon to celebrate the full logo, modernized the typography a bit, included a new approach of custom vector floral elements to bring dashes of colour into the brand presence.


New Call To Action

Sometimes the simplest things take the most effort. We worked with the owner to arrive at a new call to action to be used throughout the brand that is simply “Come for a visit”. These words were chosen to create an action-oriented element that could be used both as a tagline and a call to action across the brand that feels friendly, approachable and removes the “sales-y” feel.


Website Evolution

We created the original website, and opted to work with what we had and update for the new look. We changed to white backgrounds throughout the site with splashes of colour from the new floral elements and pink / purple headings to really grab attention.


Branded Print Items

Stickers, gift cards, business cards, thank you cards, and more. We rolled out the new look and feel to a range of items to create a really cohesive customer experience that stays away from plastic and gets the brand into the world in an elegant way.

“I absolutely love the modern, yet elegant feel of my website. Reuben was really able to focus on the areas that were important to me and he didn’t overcomplicate the process.”

Fairone Bateman - True Boutique, Victoria BC