Victoria Buzz approached us in 2017 to see how could improve the logo as they entered a growth phase in their local online news and media business. The owner was apprehensive about making large changes as the business had been using the existing logo for a number of years with a wide and growing audience. We approached the challenge with care and sought to streamline the visuals a bit while respecting and honouring the earlier version.
With the logo finished, we rolled out a refreshed look and feel for the brand as a whole, starting with a 10 page media sales kit.
We continued to work with Victoria Buzz to create various assets for the brand, including a rink-side banner viewed by thousands of people at the Victoria Royals’ games, a large halloween poster, promotional banners, and more.