We provided a fresh new take on the GVFS logo leading up to the Victoria Day Parade. The new look is colourful, modern, clean and highly versatile.
Rolling the new brand out to a custom WordPress website, we worked with GVFS to create a cheerful website that is easy to navigate, looks great on all devices and promotes the new brand at every turn.
Shirts, badges, banners, tickets, passes etc. The new GVFS colours were rolled out for their banner event, the Victoria Day Parade in a big way!
The Greater Victoria Festival Society works with a wide number of printers, promoters, publications, etc. Keeping the branding consistent and uniform across all the different mediums is critical. We provided a simple, easy to use brand guide that outlines all the key aspects of the visual identity.