"We want a raccoon"

The Pacific Heart Childcare owners were referred to MicroBrand by some other clients on the Saanich Peninsula after not getting the results they wanted elsewhere. They had a pretty clear idea in their minds already that they wanted to include a raccoon in their logo, so we had a fun starting point to work with.


Revise + Iterate

Part of every brand project is presenting concepts and iterating to arrive at a final state. We worked with the owners to create a finished result with just the right level of friendliness and a modern, clean look.


The Visual System

With the logo in place, we created multiple versions of the logo to streamline different areas of their service offering and extend to social media.


Social Media Graphics

We extended the brand to social media as well to create a harmonious and consistent presence.