SSL is a confusing topic at the best of times (and a downright turnoff at the worst!). So let’s keep this focused on what it all means to you and stay away from the jargon (If you’d like to read up on all the technical details of this, just Google “Chrome now requires SSL” and you’ll have a few years worth of reading pleasure).
Google Chrome now requires websites to have a certificate that verifies the ownership and validity of the website and shows at least some level of internet security. There are many different certificates for different levels of security based on what your website is asking visitors to do.
If you are accepting credit card information and other personal financial information for example, you want to be using a high level of SSL certificate, and if you just have a contact form on your site asking customers for their name, email address and phone number, you can likely do with a lower level of certificate.
But you pretty much need to have something in place now, and roughly 2/3 of the internet is not prepared for this. Chances are your website isn’t ready.
Over the last year, there has been a tonne of hype surrounding Google Chrome’s upcoming releases requiring all sites to have SSL, or they would throw up a warning. Warnings seem to vary in our experience, from a little red “Not Secure” flag in the address bar to “THIS SITE IS NOT SAFE” takeovers that appear and turn your visitors away at high speed.
At the end of the day, this is good stuff. It makes the web a safer, more intentional place with a little more barrier to entry, which is totally healthy.
But it does force a little change, and change is always tough!
So what can be done?
First, you need an SSL certificate of course. If you Google “SSL Certificates” it’s like running into a jungle blindfolded and trying to find a lost paper clip. So have a look at a couple of these recommended sources (we are not referrers here and we don’t gain anything by you going to these providers)
If you host with MicroBrand, we can work with you to select, install and maintain the right level of SSL certificate to your site so that you can either avoid the safe browsing warnings, and/or get the little green lock showing up on your site to provide visitors with the highest level of confidence. Certificates can be bundled with your hosting package so you continue to have just one streamlined invoice per year.
If you don’t host with us, your existing host will be able to help you set things up correctly, and hopefully this short little post helps arm you with the information you need to ask the right questions.
Get in touch to discuss. We’re here to assist.